Why Has Adidas Dropped Kanye West?

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He seems to have run out of luck or dug his own grave as brands pull endorsements and celebrities criticize him for making irrelevant antisemitic comments

Kanye West is being trolled for his antisemitic statements he has been making. The latest stands that Adidas has had to drop him from product endorsements due to his comments.

Since early October, West wrote on Instagram that rapper and record producer Sean "Diddy" Combs was being controlled by “the Jewish people.” Days later, he tweeted that he was “going death con 3 ON JEWISH PEOPLE” before alleging he wasn't “Anti-Semitic because black people are actually Jew also.” Seems like out of his mind and wanting some more attention, his statements have been criticized by other celebrities as well.

He now loses trust with brands like Vogue that has also made a public statement about him not being a part of the ‘inner circle’ anymore. Adidas spokesperson said that he felt that West’s “current statements and actions have been unacceptable, hateful, and dangerous, and they violate the company’s values of diversity and inclusion, mutual respect and fairness.”

The brand started to drop in the share market as West made a public statement confidently thinking and saying ‘I may say s*** and Adidas cant drop me…..’

Celebrities like Lizzo and John Legend were also among the earlier celebrities to call out West, with Legend tweeting: “Weird how all these ‘free, independent thinkers’ always land at the same old anti blackness and antisemitic.”

Further, West has also claimed that George Floyd, who died at the hands of a Minnesota police officer, actually had taken the drug Fentanyl and that a police officer’s knee “wasn’t even on his neck like that”. In response, the mother of Floyd’s daughter sued Kanye West for $250m.

Elsewhere in the interview, West shared a number of antisemitic conspiracy theories and dog whistles and claimed that he’d been “blocked” by the “Jewish media”.

The episode was later deleted, with host N.O.R.E apologising and claiming that the most offensive comments were not meant to have made the final edit.



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