Why Has Adidas Dropped Kanye West?
He seems to have run out of luck or dug his own grave as brands pull endorsements and celebrities criticize him for making irrelevant antisemitic comments
Since early
October, West wrote on Instagram that rapper and record producer Sean
"Diddy" Combs was being controlled by “the Jewish people.” Days later,
he tweeted that he was “going death con 3 ON JEWISH PEOPLE” before
alleging he wasn't “Anti-Semitic because black people are actually Jew also.” Seems
like out of his mind and wanting some more attention, his statements have been criticized
by other celebrities as well.
He now loses trust
with brands like Vogue that has also made a public statement about him not
being a part of the ‘inner circle’ anymore. Adidas spokesperson said that he
felt that West’s “current statements and actions have been unacceptable, hateful,
and dangerous, and they violate the company’s values of diversity and
inclusion, mutual respect and fairness.”
The brand started
to drop in the share market as West made a public statement confidently
thinking and saying ‘I may say s*** and Adidas cant drop me…..’
Celebrities like
Lizzo and John Legend were also among the earlier celebrities to call out West,
with Legend tweeting: “Weird how all these ‘free, independent thinkers’ always
land at the same old anti blackness and antisemitic.”
Further, West has
also claimed that George Floyd, who died at the hands of a Minnesota police
officer, actually had taken the drug Fentanyl and that a police officer’s
knee “wasn’t even on his neck like that”. In response, the mother of
Floyd’s daughter sued Kanye West for $250m.
Elsewhere in the
interview, West shared a number of antisemitic conspiracy theories and dog whistles and claimed that he’d been “blocked” by the “Jewish media”.
The episode was
later deleted, with host N.O.R.E apologising and claiming that the most
offensive comments were not meant to have made the final edit.
Comments
Post a Comment