WeThe15 To Be Decade Campaign Towards Equality And Inclusion World Wide

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The long-awaited Tokyo Paralympics 2020 is going to be massive movement for the rights and acceptance of sportsmen with disabilities. Called the campaign Wethe15 has been launched as a heartfelt campaign for the equal representation of athletes with disabilities.

The global campaign is aimed at ending discrimination towards the world’s 1.2 billion people with disabilities. It was initiated today in Tokyo spearheaded by Paralympic chiefs and backed by the art and culture fraternity worldwide. The Tokyo Paralympics opens from August 24.

The campaign will be a loud clarion call against any kind of discrimination and sanctity of human life, whether its Black Lives Matter or the #Metoo campaign. The visual representation this time is using the colour purple. More than 125 landmarks around the world, from the New York’s Empire State Building to Rome’s Colosseum would be lit up with the colour purple from today onwards.

There is a decade plan for the campaign in mind, with each year focusing on different forms of discrimination. Apart from social media companies supporting the campaign, Price Harry’s Invictus Games Foundation and David Beckham and Oprah Winfrey are backing the campaign as well.

According to International Paralympic Committee Chief brand and communication officer, Craig Spence, if one was to look at the 2012 London Paralympics, public opinion was influenced post the events. members of the public then had snapped up 2.78 million tickets. Later, this changed "one in three attitudes towards disability" in Britain.

He also said research showed that there were one million more people with disabilities in jobs six years after the Games than there were before.

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