Why Indian Education Tech Can Become A Sinking Ship In 2021?

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Indian Education tech market will go through massive restructuring in 2021


The pandemic had brought about a sudden burst of energy into the education sector- entrepreneurs used the opportunity to create virtual classroom structures, home schooling material, teaching aids, tutorial programme, hobby classes and much more. 

But as schools are starting to reopen and the pandemic wave is starting to subside, one wonders what will be the future of all this money and energy that has been invested into such promising teaching and learning tools.

The ed-tech startups are wondering how to make their buck after all the dust really settles. If one is to look at the largest gainers, Byju's and Vendantu are classic examples. They clocked massive online hours and made millions too. 

It was literally raining online applications. From Unacademy to Skill development websites like Coursera started providing free courses compressed into capsules for those who were either out of work or cooped up at home and needed to do something to keep themselves occupied. 

The strong momentum also helped several startups in the sector attract fresh investments, raising a total of $2.22 billion (Rs 220 crore) in 2020. While Youtube channel-turned-startup Unacademy became a unicorn, the momentum also led many new entrepreneurs to jump on the ed-tech bandwagon. Of the 92 ed-tech startups that received funding in 2020, at least 61 were seed-level firms.  

But the eat fish- shark war world is starting to come back into action, as experts see it. In 2021, consolidation will start to rule the roost. Some will devour the smaller players and some will just go out of business. It is going to be a time for mergers and acquisitions too. 


India is a battle ground for new talent. Once the talent spreads its wings, it is devoured by an eagle or a hawk which then kills the natural growth process. Competition will suck the smaller fish off the ocean anyway. Those who can survive might seem themselves spending more energy on PR and advertising. Undeniably, many models started in a rush to occupy a piece of the pie, as parents were desperate for kids to be occupied as pandemic locked them away at home.

However, ed experts believe that many of the budding startups seem to have emerged in a rush without sound business models that truly benefit students. A classic example was WhiteHat Jr. who was under fire in social media for using unqualified teachers pushing down concepts that kids weren't ready for, and then overcharging parents for tools that were easily available for free online. 

It left Byju's embarrassed who purchased WhiteHat Jr. for a whooping $300million in 2020. For online platforms to remain in business, education will have to be submersive and innovative at the same time. it should break out from the mold of rote learning and create an environment of experiential learning


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